100% of your contribution will be going to outreach. More specifically, paid social media advertising to amplify this movement to the masses.
Currently, Project Naught is not a 501c3 (nonprofit) organization. It takes a long time to become a registered nonprofit, and the urgency for this is now. However, every penny given will be directly spent on advocacy for this movement (e.g. not a cent will go into anyone's pocket). Everything spent on this project has been privately funded and/ or volunteer work.